Build Marketing Dashboards with Data Studio (Looker)

Free Data Studio (Looker Studio) tutorials and step-by-step guides to build automated marketing dashboards, create professional client reports, and save hours on manual reporting every month.

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Data Studio Tutorials

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Course
Data Studio [Full Course] The complete beginner's guide to Data Studio — connect data sources, build professional dashboards from scratch, add charts and filters, and automate your reports. →
Tracking & Reporting
Meta Ads Report in Data Studio Connect your Meta Ads data via Google Sheets and build a Looker Studio dashboard from scratch. → Date Range Comparison in Data Studio Add a comparison date range to any scorecard, chart, or table to track performance period over period. → Google Search Console Report in Data Studio Connect GSC to Looker Studio and build an SEO dashboard tracking clicks, impressions, CTR and position. → Create Google Analytics Website Report in Data Studio Connect GA4 to Looker Studio and build a complete website performance dashboard with sessions, pages and channels. → Create Google Ads Report in Data Studio Connect Google Ads to Looker Studio and build a campaign performance dashboard with scorecards, charts and tables. → Create AI Traffic Report in Data Studio Build a RegExp filter in Looker Studio to track ChatGPT, Perplexity, Gemini and other AI referral sources in one report. → Combo Charts in Data Studio Insert a combo chart, assign dimensions and metrics, then style each series as bars or a line on separate left and right axes. → Format Scorecard Comparisons in Data Studio Add period-over-period, fixed value, or metric comparisons to your scorecards and style the colour, decimals, and absolute difference display. → Style Combo Charts in Data Studio Reports Customise series types, data labels, grid lines and legend on your combo charts to build clearer, more readable reports. →
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2-Hour Deep Working Session We’ll review your campaign performance together
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Performance Guarantee Improve campaign performance within 2 weeks, or get a free account review.

Fix your Performance Marketing Campaigns in 2-Hours

01

Roadmap to Success

  • Define what success looks like for your account
  • Business Objectives: 3, 6 & 12 month roadmap
  • Tracking Template tailored to your business
02

Funnel Optimisation

  • Hook, Offer, Follow-up optimisation
  • Landing page and funnel optimisation action items
03

Campaign Optimisation

  • Which campaigns to keep / pause / optimise
  • Creative and Ad copy optimisation actions
  • Campaign optimisation actions
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Performance Guarantee: Improve campaign performance within 2 weeks, or get a free account review.

Your Digital Marketing Instructor

Sotirios Seridis
Sotirios Seridis Ex-WPP Ex-Omnicom Ex-HAVAS

15+ years in Digital Marketing · General Assembly · Skills Union · RevoU · Experience Effect · LightHouse Media

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Need 1-on-1 help with Looker Studio?

Book a 90-minute training session and we'll build your Looker Studio dashboard together!

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