Disable Display Network from Paid Search Campaigns

When you create a Search campaign, Google Ads gives you the option to extend your reach to the Google Display Network — banner and text ads placed across millions of websites, apps, and Gmail. This is controlled in Campaign Settings under Networks. Disabling it keeps your budget focused exclusively on text ads shown in Google Search results.

Search and Display audiences behave very differently. Mixing them in one campaign makes it harder to control bids, measure performance accurately, and allocate budget effectively. Most advertisers get better results by running separate Search and Display campaigns with dedicated budgets, creatives, and targeting rather than blending them.

Google search partners are third-party websites (such as YouTube, Google Maps, and other search sites) that display Google Search ads. Enabling search partners can increase reach, but performance varies by industry. Check the Search partners segment in your campaign report — if the CPA is significantly higher or conversion rate is lower than Google Search, turning it off will improve efficiency.

No. Unchecking the Display Network or search partners in Campaign Settings does not pause your ads or reset your Quality Score. Your Search ads will continue to run as normal — the change simply stops Google from extending your ads to display placements or partner search sites going forward.

Yes. In your campaign report, click Segment > Network (with search partners) to see how Google Search, Google search partners, and the Display Network compare individually for clicks, impressions, cost, and conversions. Use this data to make an informed decision before turning off any network.

Yes, at any time. Go back to Settings > Networks and re-tick the checkbox for whichever network you want to re-enable. Changes take effect for new auctions immediately, so you can test different configurations and compare performance over time.