Target Website Placements in Google Ads

Website placements are specific URLs you manually select as targets for your Google Display ads. Instead of letting Google automatically choose where your ads appear across the Display Network, you define exactly which websites (or individual pages) your ads should run on. This gives you precise control over ad placement and is useful when you know exactly which sites your target audience reads.

No. Managed website placements are only available in Display campaigns. Performance Max campaigns do not support placement targeting — Google's AI controls where ads appear across all channels. Demand Gen campaigns similarly do not support managed placements. If placement control is important to your strategy, use a standard Display campaign.

Managed placements are sites you manually add — Google will only show your ads on those specific URLs. Automatic placements (the default) let Google's algorithm decide where your ads appear across the entire Display Network based on your targeting settings (audiences, topics, keywords). Using managed placements gives you more control but a smaller potential reach; automatic placements give you broader reach but less precision.

A few approaches work well: check your automatic placements report in an existing Display campaign to see which sites are already converting, use Google's Placement Tool to search for relevant sites, or manually identify industry websites, blogs, and publications your audience is likely to read. You can also look at competitor display ads using tools like SimilarWeb or SpyFu to identify high-traffic sites in your niche.

Yes. In the same Content → Placements section, you can add Placement exclusions to block specific websites from showing your ads. You can exclude at the ad group or campaign level, and Google also allows account-level placement exclusion lists. This is useful for blocking low-quality sites, irrelevant content categories, or any URL that is wasting your budget without driving results.

In the Placements input field, paste a list of URLs and press Enter after each one to add them in bulk. You can also use Google Ads Editor to upload large placement lists via a spreadsheet — useful when adding dozens or hundreds of URLs at once. Prepare your list with one URL per row, then paste or bulk-upload directly into the placements field.