LinkedIn Ads
Free — Excel + AI Prompts

LinkedIn Ads Report Template

Weekly and monthly LinkedIn Ads reporting in Excel and Google Sheets. Track spend, leads and cost per lead with auto-charts, WoW and MoM comparisons, plus 6 AI prompts to write B2B client reports and optimise CPL.

Get the Free Template →

Free download  •  Excel + Google Sheets  •  AI Prompts included

What You Get

One Template, Everything You Need

Stop building reports from scratch. Open the file, enter your data, done.

📅

Weekly Report Tab

Track 4 weeks of LinkedIn Ads data with automatic week-over-week percentage change calculations and bar charts.

  • 4-week performance table
  • WoW % change (auto-calculated)
  • Best week column
  • Auto-updating bar charts
📊

Monthly Report Tab

12-month performance tracking with month-over-month comparison and trend line charts. Perfect for annual B2B reviews.

  • Full-year performance table
  • MoM % change (auto-calculated)
  • Annual totals column
  • Auto-updating line charts
🤖

AI Prompts Tab

6 ready-to-use prompts for ChatGPT and Claude. Copy your data from the report tabs, paste into AI, get a written analysis instantly.

  • Weekly LinkedIn Ads summary
  • Monthly lead generation analysis
  • CPL reduction strategy
  • Client B2B report narrative
  • Audience targeting review
  • Lead quality assessment
Metrics

Every LinkedIn Ads Metric That Matters

Pre-built rows for all key metrics. Just enter your numbers.

Spend ($) Impressions Clicks CTR (%) CPC ($) Leads CPL ($)
How It Works

From Data to Report in Minutes

Three steps. No design skills needed.

1 📥 Download & Open Open in Excel or upload to Google Drive. Works in both. No plugins needed.
2 📝 Enter Your Data Paste your LinkedIn Ads numbers into the yellow cells. WoW/MoM and charts update automatically.
3 🤖 Use AI Prompts Copy a prompt from the AI tab, add your data, paste into ChatGPT or Claude. Get a written report in seconds.
Get the Free Template →

Free download  •  Excel + Google Sheets  •  AI Prompts included

LinkedIn Ads CPL eating into your margin?

Track every metric and diagnose CPL weekly.

Get the Free LinkedIn Ads Report Template →

Works with ChatGPT and Claude

Want a hands-on LinkedIn Ads optimisation session?

Book a 90-minute coaching session and we'll analyse your campaigns together — targeting, creative, bidding and lead quality.

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FAQ

LinkedIn Ads Report Template, FAQ

Common questions about the template.

Does this work in Google Sheets?

Yes. Upload the Excel file to Google Drive and open it with Google Sheets. All formulas, charts and formatting carry over. You can then share it as a Google Sheets link with clients or teammates.

What's in the AI Prompts tab?

Six structured prompts: weekly LinkedIn Ads summary, monthly lead generation analysis, CPL reduction strategy, client B2B report narrative, audience targeting review, and lead quality assessment. Each prompt has placeholder fields — add your numbers, paste into ChatGPT or Claude, and receive a written analysis in under 30 seconds.

Do I need Excel skills to use this?

No. All formulas are already built in. You only enter numbers in the yellow input cells. Everything else — WoW percentages, MoM changes, charts — updates automatically. If you can type a number into a cell, you can use this template.

How do I track LinkedIn lead quality alongside ad data?

Add a "Lead Quality" column to your input area — track how many leads booked calls, became opportunities or closed. The AI Prompts tab includes a prompt to calculate true cost per acquisition and assess LinkedIn Ads ROI.

How do I get the template?

Submit the form and you'll receive the free Excel template by email within a few minutes. No payment required. Check your inbox and spam folder if it doesn't arrive promptly.

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