SEO
Free — Excel + AI Prompts

Link Building Report Template

Track your entire link building campaign in Excel and Google Sheets. Log outreach emails, monitor responses, record acquired links and domain authority — with AI prompts for link building analysis and client reporting.

Free download  •  Excel + Google Sheets  •  AI Prompts included

What You Get

Everything You Need in a Link Building Report Template

Stop tracking link building campaigns in scattered spreadsheets. One file, all your outreach data in one place.

📧

Outreach Tracker Tab

Log every link building request you send with status tracking and auto-calculated reply rate.

  • Number of requests sent
  • Prospects replied count
  • Reply rate (auto-calculated)
  • Outreach status per prospect
🔗

Backlink Log

Record every backlink you win with domain authority and all the details you need for reporting.

  • Number of backlinks won
  • Domain Authority (DA) per link
  • Referring domain and target URL
  • Anchor text and link type
🤖

AI Prompts Tab

Ready-to-use prompts for ChatGPT and Claude. Analyse your link building campaign and write client reports in seconds.

  • Link building campaign summary
  • Outreach response rate analysis
  • Link quality assessment
  • Client link building report narrative
  • Prospecting strategy prompts
How It Works

From Outreach to Link Building Report in Minutes

Three steps. No formulas to build.

1 📥 Download & Open Open in Excel or upload to Google Drive. Works in both. No plugins needed.
2 📝 Log Your Outreach Enter domains, contact details and outreach status. Track follow-ups and record acquired links as they come in.
3 🤖 Use AI Prompts Copy a prompt from the AI tab, paste your data into ChatGPT or Claude. Get a written link building report in seconds.
Get the Free Template →

Free download  •  Excel + Google Sheets  •  AI Prompts included

Metrics

Every Link Building Metric That Matters

Pre-built columns for all key fields. Just enter your data.

Number of Link Building Requests Sent Prospects Replied Reply Rate Number of Backlinks Won Domain Authority

Stop tracking link building in scattered spreadsheets.

One clean template for outreach, acquired links and client reporting.

Get the Free Link Building Report Template →

Works with ChatGPT and Claude

Want a hands-on SEO and link building walkthrough?

Book a 90-minute coaching session and we'll build your link building workflow together — prospecting, outreach templates and this spreadsheet applied to your site.

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FAQ

Link Building Report Template, FAQ

Common questions about the template.

What does this template track?

The template has two main tabs. The Outreach Tracker records every link building request you send — number sent, prospects replied, reply rate (auto-calculated) and outreach status per prospect. The Backlink Log records every link you win — number of backlinks won, domain authority, referring domain, target URL and anchor text.

Does this work in Google Sheets?

Yes. Upload the Excel file to Google Drive and open it with Google Sheets. All formatting and columns carry over. You can then share it as a Google Sheets link with clients or teammates.

What's in the AI Prompts tab?

Five structured prompts: link building campaign summary, outreach response rate analysis, link quality assessment, client link building report narrative, and prospecting strategy suggestions. Each prompt has placeholder fields — add your data, paste into ChatGPT or Claude, and receive a written analysis in under 30 seconds.

Can I use this to report to clients?

Yes. The Link Acquisition tab gives you a clean summary of links won, domain authorities and anchor text distribution — exactly what clients want to see. Use the AI prompts tab to generate a written narrative from your data and paste it into your client report.

How do I get the template?

Submit the form above and you'll receive the free Excel template by email within a few minutes. No payment required. Check your inbox and spam folder if it doesn't arrive promptly.