LinkedIn
Free — Excel + AI Prompts

LinkedIn Personal Brand Report Template

Weekly and monthly LinkedIn personal brand reporting in Excel and Google Sheets. Track followers, impressions and engagement with auto-charts, WoW and MoM comparisons, plus 6 AI prompts to plan content and grow your audience.

Free download  •  Excel + Google Sheets  •  AI Prompts included

What You Get

One Template, Everything You Need

Stop building reports from scratch. Open the file, enter your data, done.

📅

Weekly Report Tab

Track 4 weeks of LinkedIn growth metrics — followers, impressions and engagement — with automatic WoW calculations and charts.

  • 4-week performance table
  • WoW % change (auto-calculated)
  • Best week column
  • Auto-updating bar charts
📊

Monthly Report Tab

12-month LinkedIn brand growth overview with MoM comparison. Perfect for quarterly business reviews and creator reports.

  • Full-year performance table
  • MoM % change (auto-calculated)
  • Annual totals column
  • Auto-updating line charts
🤖

AI Prompts Tab

6 ready-to-use prompts for ChatGPT and Claude. Copy your data from the report tabs, paste into AI, get a written analysis instantly.

  • Weekly content performance summary
  • Monthly brand growth analysis
  • Post performance analysis
  • Monthly personal brand report
  • Content calendar creation
  • Follower growth strategy
Metrics

Every LinkedIn Metric That Matters

Pre-built rows for all key metrics. Just enter your numbers.

Followers Gained Profile Views Post Impressions Engagement Rate (%) Comments Shares Reactions New Connections
How It Works

From Data to Report in Minutes

Three steps. No design skills needed.

1 📥 Download & Open Open in Excel or upload to Google Drive. Works in both. No plugins needed.
2 📝 Enter Your Data Paste your LinkedIn analytics numbers into the yellow cells. WoW/MoM and charts update automatically.
3 🤖 Use AI Prompts Copy a prompt from the AI tab, add your data, paste into ChatGPT or Claude. Get a written report in seconds.
Get the Free Template →

Free download  •  Excel + Google Sheets  •  AI Prompts included

Treat your personal brand like a business.

Track follower growth, impressions and engagement week by week.

Get the Free LinkedIn Personal Brand Report Template →

Works with ChatGPT and Claude

Want a hands-on LinkedIn content strategy session?

Book a 90-minute coaching session and we'll build your personal brand content plan — pillars, posting schedule and growth tactics — together.

Book a Coaching Session
FAQ

LinkedIn Personal Brand Report Template, FAQ

Common questions about the template.

Does this work in Google Sheets?

Yes. Upload the Excel file to Google Drive and open it with Google Sheets. All formulas, charts and formatting carry over. You can then share it as a Google Sheets link with clients or teammates.

What's in the AI Prompts tab?

Six structured prompts: weekly content performance summary, monthly brand growth analysis, post performance analysis, content calendar creation, follower growth strategy, and monthly personal brand report. Each prompt has placeholder fields — add your numbers, paste into ChatGPT or Claude, and receive a written analysis in under 30 seconds.

Where do I find my LinkedIn analytics?

On LinkedIn, click your profile photo > View Profile > scroll down to Analytics > see followers, profile views and post impressions. For post-level data, go to each post and click "X impressions" to see the engagement breakdown. Copy your weekly totals into the template.

Do I need Excel skills to use this?

No. All formulas are already built in. You only enter numbers in the yellow input cells. Everything else — WoW percentages, MoM changes, charts — updates automatically. If you can type a number into a cell, you can use this template.

How do I get the template?

Submit the form and you'll receive the free Excel template by email within a few minutes. No payment required. Check your inbox and spam folder if it doesn't arrive promptly.

Keep Learning

Related LinkedIn Resources

More tools to grow and track your LinkedIn personal brand.