SEO
Free — Excel + AI Prompts

SEO Report Template

Weekly and monthly SEO reporting in Excel and Google Sheets. Track organic traffic, Google Search Console data and backlinks with auto-charts, WoW and MoM comparisons, plus 6 AI prompts for client SEO reports and ranking analysis.

Get the Free Template →

Free download  •  Excel + Google Sheets  •  AI Prompts included

What You Get

One Template, Everything You Need

Stop building SEO reports from scratch. Open the file, enter your data, done.

📅

Weekly Report Tab

Track 4 weeks of SEO data with automatic week-over-week percentage change calculations and bar charts.

  • 4-week performance table
  • WoW % change (auto-calculated)
  • Best week column
  • Auto-updating bar charts
📊

Monthly Report Tab

12-month performance tracking with month-over-month comparison and trend line charts. Perfect for annual reviews.

  • Full-year performance table
  • MoM % change (auto-calculated)
  • Annual totals column
  • Auto-updating line charts
🤖

AI Prompts Tab

6 ready-to-use prompts for ChatGPT and Claude. Copy your data from the report tabs, paste into AI, get a written analysis instantly.

  • Weekly SEO summary
  • Monthly organic growth analysis
  • CTR improvement strategy
  • Client SEO report narrative
  • Ranking drop investigation
  • Link building pitch prompts
Metrics

Every SEO Metric That Matters

Pre-built rows for all key metrics. Just enter your numbers.

Organic Sessions GSC Impressions GSC Clicks CTR (%) Avg. Position (lower = better) New Backlinks
How It Works

From Data to Report in Minutes

Three steps. No design skills needed.

1 📥 Download & Open Open in Excel or upload to Google Drive. Works in both. No plugins needed.
2 📝 Enter Your Data Paste your SEO numbers into the yellow cells. WoW/MoM and charts update automatically.
3 🤖 Use AI Prompts Copy a prompt from the AI tab, add your data, paste into ChatGPT or Claude. Get a written report in seconds.
Get the Free Template →

Free download  •  Excel + Google Sheets  •  AI Prompts included

Stop building SEO reports from scratch every month.

Track rankings, traffic and backlinks in one clean template —.

Get the Free SEO Report Template →

Works with ChatGPT and Claude

Want a hands-on SEO reporting walkthrough?

Book a 90-minute coaching session and we'll build your SEO reporting workflow together — GSC setup, content strategy and this template applied to your site.

Book a Coaching Session
FAQ

SEO Report Template, FAQ

Common questions about the template.

Does this work in Google Sheets?

Yes. Upload the Excel file to Google Drive and open it with Google Sheets. All formulas, charts and formatting carry over. You can then share it as a Google Sheets link with clients or teammates.

What's in the AI Prompts tab?

Six structured prompts: weekly SEO summary, monthly organic growth analysis, CTR improvement strategy, client SEO report narrative, ranking drop investigation, and link building pitch prompts. Each prompt has placeholder fields — add your numbers, paste into ChatGPT or Claude, and receive a written analysis in under 30 seconds.

Where do I get my GSC data?

Go to Google Search Console > Performance > Search Results. Set the date range to your reporting week. Export the data or manually copy impressions, clicks, CTR and average position into the template.

Do I need Excel skills to use this?

No. All formulas are already built in. You only enter numbers in the yellow input cells. Everything else — WoW percentages, MoM changes, charts — updates automatically. If you can type a number into a cell, you can use this template.

How do I get the template?

Submit the form and you'll receive the free Excel template by email within a few minutes. No payment required. Check your inbox and spam folder if it doesn't arrive promptly.

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