Google Analytics
Free — Excel + AI Prompts

AI Traffic Report Template

Weekly and monthly AI referral traffic reporting in Excel and Google Sheets. Track visits from ChatGPT, Perplexity, Gemini and Claude with auto-charts, WoW comparisons, and 6 AI prompts to grow your visibility in AI search.

Free download  •  Excel + Google Sheets  •  AI Prompts included

What You Get

Everything You Need in a AI Traffic Report Template

Stop building reports from scratch. Open the file, enter your data, done.

📅

Weekly Report Tab

Track 4 weeks of AI referral traffic with automatic week-over-week percentage change calculations and bar charts.

  • 4-week performance table
  • WoW % change (auto-calculated)
  • Best week column
  • Auto-updating bar charts
📊

Monthly Report Tab

12-month AI traffic tracking with month-over-month comparison and trend line charts. Perfect for spotting AI traffic growth over time.

  • Full-year performance table
  • MoM % change (auto-calculated)
  • Annual totals column
  • Auto-updating line charts
🤖

AI Prompts Tab

6 ready-to-use prompts for ChatGPT and Claude. Copy your AI traffic data, paste into AI, get a written analysis and AEO strategy instantly.

  • Weekly AI traffic summary
  • Monthly AI traffic growth analysis
  • AI traffic conversion analysis
  • AEO content strategy prompt
  • AI traffic client report
  • Competitor AI visibility analysis
How It Works

From Data Export to AI Traffic Report in Minutes

Three steps. No design skills needed.

1 📥 Download & Open Open in Excel or upload to Google Drive. Works in both. No plugins needed.
2 📝 Enter Your Data Paste your AI referral traffic numbers from GA4 into the yellow cells. WoW/MoM and charts update automatically.
3 🤖 Use AI Prompts Copy a prompt from the AI tab, add your data, paste into ChatGPT or Claude. Get a written report and AEO strategy in seconds.
Get the Free Template →

Free download  •  Excel + Google Sheets  •  AI Prompts included

Metrics

Every AI Traffic Metric That Matters

Pre-built rows for all key metrics. Just enter your numbers.

Sessions Total Users New Users Bounce Rate Average Engagement Time per Session Key Events Session Key Event Rate Total Revenue

AI search is the fastest-growing traffic source.

Start tracking ChatGPT, Perplexity and Gemini referrals properly — free.

Get the AI Traffic Report Template →

Free download  •  Works with ChatGPT and Claude

Want help tracking and growing your AI referral traffic?

Book a 90-minute coaching session and we'll set up AI traffic tracking in GA4 and build your AEO content strategy together.

Book a Coaching Session
Keep Learning

Related Google Analytics Resources

More tools to get better results from your analytics and organic channels.

FAQ

AI Traffic Report Template, FAQ

Common questions about the template.

Does this work in Google Sheets?

Yes. Upload the Excel file to Google Drive and open it with Google Sheets. All formulas, charts and formatting carry over. You can then share it as a Google Sheets link with clients or teammates.

What's in the AI Prompts tab?

Six structured prompts focused on AI traffic analysis: weekly AI traffic summary, monthly growth analysis, conversion quality by AI source, AEO content strategy, AI traffic client report, and competitor AI visibility tactics. Each prompt has placeholder fields — add your numbers, paste into ChatGPT or Claude, and receive a written analysis and action plan in under 30 seconds.

How do I get AI referral data from GA4?

In GA4, go to Reports > Acquisition > Traffic Acquisition and filter by Session Source. The referral domains to look for are chatgpt.com, perplexity.ai, gemini.google.com, and claude.ai. Copy the session data for each source into the template weekly and the calculations and charts will update automatically.

What is AEO and why does AI traffic matter?

AEO stands for Answer Engine Optimisation — the practice of getting your site cited in AI-generated answers. ChatGPT, Perplexity and Gemini now drive significant referral traffic for many sites, and this channel is growing fast. This template helps you track where that traffic comes from, how it converts, and identify opportunities to grow your visibility in AI search results.

How do I receive the template?

Submit the form and you'll receive the free Excel template by email within a few minutes. No payment required. Check your inbox and spam folder if it doesn't arrive promptly.