Google Analytics
Free — Excel + AI Prompts

Google Analytics Report Template

Weekly and monthly GA4 reporting in Excel and Google Sheets. Auto-charts, WoW and MoM comparisons, plus 6 AI prompts to write traffic reports and analyse conversion trends in seconds.

Get the Free Template →

Free download  •  Excel + Google Sheets  •  AI Prompts included

What You Get

One Template, Everything You Need

Stop building reports from scratch. Open the file, enter your data, done.

📅

Weekly Report Tab

Track 4 weeks of Google Analytics data with automatic week-over-week percentage change calculations and bar charts.

  • 4-week performance table
  • WoW % change (auto-calculated)
  • Best week column
  • Auto-updating bar charts
📊

Monthly Report Tab

12-month performance tracking with month-over-month comparison and trend line charts. Perfect for annual reviews.

  • Full-year performance table
  • MoM % change (auto-calculated)
  • Annual totals column
  • Auto-updating line charts
🤖

AI Prompts Tab

6 ready-to-use prompts for ChatGPT and Claude. Copy your data from the report tabs, paste into AI, get a written analysis instantly.

  • Weekly traffic summary
  • Monthly growth analysis
  • Conversion rate diagnosis
  • Client traffic report narrative
  • Channel attribution analysis
  • Engagement drop investigation
Metrics

Every Google Analytics Metric That Matters

Pre-built rows for all key metrics. Just enter your numbers.

Sessions Users New Users Engagement Rate (%) Avg. Session Duration (s) Goal Completions Conv. Rate (%) Revenue ($)
How It Works

From Data to Report in Minutes

Three steps. No design skills needed.

1 📥 Download & Open Open in Excel or upload to Google Drive. Works in both. No plugins needed.
2 📝 Enter Your Data Paste your Google Analytics numbers into the yellow cells. WoW/MoM and charts update automatically.
3 🤖 Use AI Prompts Copy a prompt from the AI tab, add your data, paste into ChatGPT or Claude. Get a written report in seconds.
Get the Free Template →

Free download  •  Excel + Google Sheets  •  AI Prompts included

Stop building Google Analytics reports from scratch.

Weekly, monthly and AI-written traffic reports.

Get the Free Google Analytics Report Template →

Works with ChatGPT and Claude

Want a hands-on GA4 reporting walkthrough?

Book a 90-minute coaching session and we'll build your GA4 reporting workflow together — custom events, conversions and this template.

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FAQ

Google Analytics Report Template, FAQ

Common questions about the template.

Does this work in Google Sheets?

Yes. Upload the Excel file to Google Drive and open it with Google Sheets. All formulas, charts and formatting carry over. You can then share it as a Google Sheets link with clients or teammates.

What's in the AI Prompts tab?

Six structured prompts adapted for GA4: weekly traffic summary, monthly growth analysis, conversion rate diagnosis, client traffic report narrative, channel attribution analysis, and engagement drop investigation. Each prompt has placeholder fields — add your numbers, paste into ChatGPT or Claude, and receive a written analysis in under 30 seconds.

Do I need Excel skills to use this?

No. All formulas are already built in. You only enter numbers in the yellow input cells. Everything else — WoW percentages, MoM changes, charts — updates automatically. If you can type a number into a cell, you can use this template.

Does this work with GA4 or Universal Analytics?

The template is designed for GA4 — the metrics match GA4's interface, including Engagement Rate, Sessions, and Event-based conversions. It also works for Universal Analytics data: simply map your UA metrics to the corresponding rows in the template.

How do I get the template?

Submit the form and you'll receive the free Excel template by email within a few minutes. No payment required. Check your inbox and spam folder if it doesn't arrive promptly.

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