Average TikTok Ads (In-Feed Video & TopView) CTR, CPC, CPM, CPV and conversion rate across 38 industries for 61 countries — all figures in local currency. Select your country below.
38 industries • CTR • CPC • CPM • CPV • Conversion Rate • CPA • Local currency
English-Speaking Markets
Europe
Asia Pacific
Americas
TikTok Ads benchmarks are industry median performance figures — CTR, CPC, CPM, CPV and conversion rate — aggregated across thousands of TikTok campaigns. They give you a reference point to evaluate whether your own campaigns are performing above, at, or below industry norms in your market.
All figures are shown in local currency and adjusted for country-level auction competition. TikTok benchmarks differ significantly from Google or Meta because the platform is video-first, scroll-driven and skewed toward younger demographics — making direct comparisons misleading.
CTR
Click-Through Rate
Clicks ÷ impressions. Driven almost entirely by video hook quality.
CPC
Cost Per Click
Average cost per link click. Lower than Google Search in most markets.
CPM
Cost Per 1,000 Impressions
Auction cost to reach 1,000 users. Key metric for awareness objectives.
CPV
Cost Per View
Cost per 6-second video view. TikTok-specific metric for video performance.
Conv. Rate
Conversion Rate
Conversions ÷ clicks. Lower than search because traffic is interest-based.
CPA
Cost Per Acquisition
CPC ÷ conversion rate. The cost to acquire one customer or lead.
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Common questions about TikTok Ads benchmarks.
TikTok users are in an entertainment and discovery mindset — they're not actively searching for products or services. This produces lower click-through rates (typically 0.7–1.5%) compared to Google Search (3–5%). A low CTR on TikTok doesn't necessarily mean poor creative performance; high view rates, engagement and brand recall are equally important signals on a video-first platform.
CPV (Cost Per View) measures what you pay for a 6-second video view. It's a TikTok-specific metric that reflects how efficiently your video creative captures attention. A low CPV means your content hooks users quickly and the algorithm rewards it with cheaper distribution. CPV is particularly important for awareness and consideration campaigns where the goal is video consumption rather than click-through.
TikTok Ads costs are shaped by advertiser competition, audience size and local purchasing power. The USA has the highest CPMs globally. English-speaking markets (UK, Australia, Canada) are the next tier. Asian markets like Indonesia, Philippines and Vietnam have very low CPMs but also lower conversion rates. Always compare your campaigns to benchmarks for your specific country and currency to get meaningful signals.
Benchmarks are reviewed and updated quarterly. The current data reflects up-to-date industry aggregates compiled from anonymised campaign data and published industry reports. Individual results will vary based on creative quality, audience targeting, bid strategy and TikTok algorithm changes.
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