TikTok Ads Benchmarks by Country
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- CTR, CPC, CPM, CPV, conversion rate & CPA
Average TikTok Ads performance in New Zealand across all industries. Figures in NZD (NZ$).
Select an industry to highlight it in the table. All figures in NZD (NZ$).
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Common questions about TikTok Ads performance in New Zealand.
The average CPC for TikTok Ads in New Zealand is around NZ$1.32 across all industries. New Zealand is a mature, competitive market — advertiser demand is high and consumer value per click drives up auction costs. Entertainment, beauty and gaming tend to see lower CPCs; legal, finance and insurance see the highest. TikTok CPCs are generally lower than Google Search but higher than Meta Ads in most markets.
TikTok Ads CPMs in New Zealand sit at the higher end globally, reflecting strong advertiser competition. In-Feed ads on the For You Page command a premium CPM; TopView and Branded Hashtag Challenge placements are significantly more expensive but offer mass reach. CPMs spike during Q4 and major shopping events like Black Friday. Always optimise for the lowest CPA rather than targeting the lowest CPM placement.
A good CTR for TikTok In-Feed Ads in New Zealand is typically 0.8–1.5%, with a cross-industry average around 0.76–0.84%. TikTok CTR is lower than Google Search because users are in an entertainment mindset. The first 1–3 seconds of your video are the most critical — a strong hook that stops the scroll is the single biggest driver of CTR on TikTok.
The average TikTok Ads conversion rate in New Zealand is approximately 1.6–1.8% across all industries. TikTok conversion rates are lower than Google Search because traffic is interest-based rather than intent-based. Landing page speed is critical — New Zealand users expect fast mobile experiences. TikTok Shop and native checkout options significantly improve conversion rates versus redirecting to external sites.
New Zealand sits at the higher end of TikTok Ads costs in the Asia Pacific. Higher CPCs and CPMs reflect strong advertiser demand and high consumer value per click. TikTok's algorithm performs well in New Zealand — the platform has strong penetration across younger demographics and conversion rates trend above global averages when creative is well-optimised for the local market.
Benchmarks are reviewed and updated quarterly. The current data reflects Q2 2026 industry aggregates compiled from anonymised campaign data and published industry reports. Individual results will vary based on creative quality, audience targeting, bid strategy and TikTok algorithm changes.
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