Reddit Ads Benchmarks by Country & Industry

Reddit users are in research and community mode, not shopping mode. They're reading discussions, asking questions, and seeking recommendations — not actively looking for ads. This produces lower CTRs (typically 0.25–0.55%) compared to Google Search (3–5%). However, Reddit users who do click are often highly researched and motivated. Community-native creative — headlines that sound like organic posts — dramatically outperforms traditional ad formats on the platform.

Gaming, Crypto & Web3, Software & SaaS, Entertainment & Media, Dating, and Non-Profit consistently outperform benchmarks on Reddit. These categories have large, passionate subreddit communities that engage naturally with relevant promoted posts. B2C consumer goods — Apparel, Beauty, Restaurants, Home Goods — typically underperform relative to their cost on Reddit. The platform is not a good fit for mass-market consumer advertising.

Reddit is an English-first platform, so English-speaking markets (USA, UK, Canada, Australia, Ireland, New Zealand) see the highest CTRs and most active communities. Non-English markets have smaller active user bases, which means lower competition and lower CPCs but also smaller audience sizes for subreddit targeting. Always compare your campaigns to benchmarks for your specific country — US benchmarks are particularly misleading for non-English markets.

Benchmarks are reviewed and updated quarterly. The current data reflects up-to-date industry aggregates compiled from anonymised campaign data and published industry reports. Individual results will vary based on subreddit targeting, creative quality, audience interest targeting, and Reddit algorithm changes.