Google Ads
Free — Excel + AI Prompts

Google Ads Report Template

Weekly and monthly Google Ads reporting in Excel and Google Sheets. Auto-charts, WoW and MoM comparisons, plus 6 AI prompts to write your reports in seconds.

Free download  •  Excel + Google Sheets  •  AI Prompts included

What You Get

One Template, Everything You Need

Stop building reports from scratch. Open the file, enter your data, done.

📅

Weekly Report Tab

Track 4 weeks of Google Ads data with automatic week-over-week percentage change calculations and bar charts.

  • 4-week performance table
  • WoW % change (auto-calculated)
  • Best week column
  • Auto-updating bar charts
📊

Monthly Report Tab

12-month performance tracking with month-over-month comparison and trend line charts. Perfect for annual reviews.

  • Full-year performance table
  • MoM % change (auto-calculated)
  • Annual totals column
  • Auto-updating line charts
🤖

AI Prompts Tab

6 ready-to-use prompts for ChatGPT and Claude. Copy your data from the report tabs, paste into AI, get a written analysis instantly.

  • Weekly performance summary
  • Monthly analysis & insights
  • ROAS & CPA diagnosis
  • Client report narrative
  • Budget optimisation prompt
  • Keyword performance review
Metrics

Every Google Ads Metric That Matters

Pre-built rows for all key metrics. Just enter your numbers.

Spend ($) Impressions Clicks CTR (%) Conversions Conv. Rate (%) CPA ($) ROAS
How It Works

From Data to Report in Minutes

Three steps. No design skills needed.

1 📥 Download & Open Open in Excel or upload to Google Drive. Works in both. No plugins needed.
2 📝 Enter Your Data Paste your Google Ads numbers into the yellow cells. WoW/MoM and charts update automatically.
3 🤖 Use AI Prompts Copy a prompt from the AI tab, add your data, paste into ChatGPT or Claude. Get a written report in seconds.
Get the Free Template →

Free download  •  Excel + Google Sheets  •  AI Prompts included

Stop spending hours on Google Ads reports.

One template. Weekly, monthly and AI-written reports.

Get the Free Google Ads Report Template →

Works with ChatGPT and Claude

Want a hands-on Google Ads reporting walkthrough?

Book a 90-minute coaching session and we'll set up your reporting workflow together — template, AI prompts, and all.

Book a Coaching Session
FAQ

Google Ads Report Template, FAQ

Common questions about the template.

Does this work in Google Sheets?

Yes. Upload the Excel file to Google Drive and open it with Google Sheets. All formulas, charts and formatting carry over. You can then share it as a Google Sheets link with clients or teammates.

What's in the AI Prompts tab?

Six structured prompts: weekly performance summary, monthly analysis, ROAS and CPA diagnosis, client report narrative, budget optimisation recommendation, and keyword performance review. Each prompt has placeholder fields — add your numbers, paste into ChatGPT or Claude, and receive a written analysis in under 30 seconds.

Do I need Excel skills to use this?

No. All formulas are already built in. You only enter numbers in the yellow input cells. Everything else — WoW percentages, MoM changes, charts — updates automatically. If you can type a number into a cell, you can use this template.

Can I customise the metrics or add new ones?

Yes. The template is fully unlocked — no password protection. You can rename metrics, add rows, change colours, or extend the weekly view to more than 4 weeks. The file is yours to modify as needed.

How do I get the template?

Submit the form and you'll receive the free Excel template by email within a few minutes. No payment required. Check your inbox and spam folder if it doesn't arrive promptly.

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