Meta Ads
Free — Excel + AI Prompts

Meta Ads Report Template

Weekly and monthly Meta Ads reporting in Excel and Google Sheets. Auto-charts, WoW and MoM comparisons, plus 6 AI prompts to write client reports and diagnose creative fatigue in seconds.

Free download  •  Excel + Google Sheets  •  AI Prompts included

What You Get

One Template, Everything You Need

Stop building reports from scratch. Open the file, enter your data, done.

📅

Weekly Report Tab

Track 4 weeks of Meta Ads data with automatic week-over-week percentage change calculations and bar charts.

  • 4-week performance table
  • WoW % change (auto-calculated)
  • Best week column
  • Auto-updating bar charts
📊

Monthly Report Tab

12-month performance tracking with month-over-month comparison and trend line charts. Perfect for annual reviews.

  • Full-year performance table
  • MoM % change (auto-calculated)
  • Annual totals column
  • Auto-updating line charts
🤖

AI Prompts Tab

6 ready-to-use prompts for ChatGPT and Claude. Copy your data from the report tabs, paste into AI, get a written analysis instantly.

  • Weekly campaign summary
  • Monthly cost per result trend
  • Creative fatigue diagnosis
  • Client report narrative
  • Audience & targeting review
  • Budget scaling strategy
Metrics

Every Meta Ads Metric That Matters

Pre-built rows for all key metrics. Just enter your numbers.

Spend ($) Reach Impressions Frequency CPM ($) Clicks CTR (%) CPC ($) Results Cost per Result ($)
How It Works

From Data to Report in Minutes

Three steps. No design skills needed.

1 📥 Download & Open Open in Excel or upload to Google Drive. Works in both. No plugins needed.
2 📝 Enter Your Data Paste your Meta Ads numbers into the yellow cells. WoW/MoM and charts update automatically.
3 🤖 Use AI Prompts Copy a prompt from the AI tab, add your data, paste into ChatGPT or Claude. Get a written report in seconds.
Get the Free Template →

Free download  •  Excel + Google Sheets  •  AI Prompts included

Stop spending hours on Meta Ads reports.

Track reach, frequency and cost per result across weeks and months.

Get the Free Meta Ads Report Template →

Works with ChatGPT and Claude

Want a hands-on Meta Ads reporting walkthrough?

Book a 90-minute coaching session and we'll set up your Meta Ads reporting workflow together — template, AI prompts, and all.

Book a Coaching Session
FAQ

Meta Ads Report Template, FAQ

Common questions about the template.

Does this work in Google Sheets?

Yes. Upload the Excel file to Google Drive and open it with Google Sheets. All formulas, charts and formatting carry over. You can then share it as a Google Sheets link with clients or teammates.

What's in the AI Prompts tab?

Six structured prompts: weekly campaign summary, creative fatigue diagnosis, client report narrative, audience and targeting review, budget scaling strategy, and budget allocation recommendation. Each prompt has placeholder fields — add your numbers, paste into ChatGPT or Claude, and receive a written analysis in under 30 seconds.

Do I need Excel skills to use this?

No. All formulas are already built in. You only enter numbers in the yellow input cells. Everything else — WoW percentages, MoM changes, charts — updates automatically. If you can type a number into a cell, you can use this template.

Can I track multiple ad accounts or campaigns?

Yes. The template is fully unlocked — no password protection. Duplicate the report tabs for each ad account or campaign you want to track. You can rename each tab to keep things organised across multiple clients or business accounts.

How do I get the template?

Submit the form and you'll receive the free Excel template by email within a few minutes. No payment required. Check your inbox and spam folder if it doesn't arrive promptly.

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