TikTok Ads Benchmarks by Country
- Compare benchmarks across 35 countries
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- CTR, CPC, CPM, CPV, conversion rate & CPA
Average TikTok Ads performance in Canada across all industries. Figures in CAD (CA$).
Select an industry to highlight it in the table. All figures in CAD (CA$).
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Common questions about TikTok Ads performance in Canada.
The average CPC for TikTok Ads in Canada is around CA$1.39 across all industries. Canada is a mature, competitive market — advertiser demand is high and consumer value per click drives up auction costs. Entertainment, beauty and gaming tend to see lower CPCs; legal, finance and insurance see the highest. TikTok CPCs are generally lower than Google Search but higher than Meta Ads in most markets.
TikTok Ads CPMs in Canada sit at the higher end globally, reflecting strong advertiser competition. In-Feed ads on the For You Page command a premium CPM; TopView and Branded Hashtag Challenge placements are significantly more expensive but offer mass reach. CPMs spike during Q4 and major shopping events like Black Friday. Always optimise for the lowest CPA rather than targeting the lowest CPM placement.
A good CTR for TikTok In-Feed Ads in Canada is typically 0.8–1.5%, with a cross-industry average around 0.76–0.84%. TikTok CTR is lower than Google Search because users are in an entertainment mindset. The first 1–3 seconds of your video are the most critical — a strong hook that stops the scroll is the single biggest driver of CTR on TikTok.
The average TikTok Ads conversion rate in Canada is approximately 1.6–1.8% across all industries. TikTok conversion rates are lower than Google Search because traffic is interest-based rather than intent-based. Landing page speed is critical — Canada users expect fast mobile experiences. TikTok Shop and native checkout options significantly improve conversion rates versus redirecting to external sites.
Canada sits at the higher end of TikTok Ads costs in North America. Higher CPCs and CPMs reflect strong advertiser demand and high consumer value per click. TikTok's algorithm performs well in Canada — the platform has strong penetration across younger demographics and conversion rates trend above global averages when creative is well-optimised for the local market.
Benchmarks are reviewed and updated quarterly. The current data reflects Q2 2026 industry aggregates compiled from anonymised campaign data and published industry reports. Individual results will vary based on creative quality, audience targeting, bid strategy and TikTok algorithm changes.
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