Add Business Name and Logo in Google Ads

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FAQ

Frequently Asked Questions

Common questions about Business Name and Logo assets in Google Ads.

What are Business Name and Logo assets in Google Ads?

Business Name and Logo are account-level assets that display your brand identity directly within your ads. Once added, Google can automatically show your business name and logo on eligible ad formats across Search, Display, and Performance Max campaigns — helping users recognise your brand and improving click-through rates.

What image formats and sizes are accepted for the Business Logo?

Google Ads accepts logos in PNG, JPG, or GIF format. For the best results, upload a square logo at minimum 128×128px (recommended 1200×1200px) and a landscape logo at minimum 512×128px (recommended 1200×300px). The file size must be under 5MB, and the background should ideally be transparent or white for clean display across different ad formats.

Where does the Business Name appear in Google Ads?

The Business Name asset is used primarily in Performance Max and Display campaigns, where it appears as the brand identifier in responsive ad formats. For Search campaigns, the business name typically comes from your ad's display URL domain. Having the asset set up ensures Google has an approved name to use consistently across all eligible formats.

Do I need to add these assets to every campaign?

No — Business Name and Logo are account-level assets, meaning you add them once and they become available across all your campaigns. You do not need to add them individually to each campaign or ad group. Google will automatically apply them where they are eligible to improve your ad appearance.

Can I upload multiple logos to a Google Ads account?

Yes, you can upload multiple logo variations — for example, a square version and a landscape version. Google will select the most appropriate format depending on the ad placement. It's good practice to upload both a square logo and a horizontal/landscape logo so your brand displays correctly across all ad types and placements.

How long does it take for Google to approve Business Name and Logo assets?