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Watch the step-by-step walkthrough below, then follow along with the guide to add your WhatsApp Business number to Facebook Business Manager so you can run click-to-WhatsApp ads.
Follow these steps alongside the video to link your WhatsApp number to Business Manager.
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Common questions about connecting WhatsApp to Meta Ads via Business Manager.
Connecting WhatsApp to Meta Ads lets you run click-to-WhatsApp ads on Facebook and Instagram. When a user clicks your ad, a WhatsApp conversation opens instantly — making it ideal for lead generation, customer support, and sales in markets where WhatsApp is the primary communication channel. These ads often have higher engagement rates than landing page campaigns because the barrier to starting a conversation is very low.
You can connect either a personal WhatsApp number or a WhatsApp Business number to Meta Business Manager. However, using the WhatsApp Business app or WhatsApp Business API is strongly recommended — it gives you a business profile, automated greeting messages, quick replies, and better scalability for handling leads from ads at volume.
Connecting your WhatsApp number to Business Manager does not affect your ability to use WhatsApp normally. Your messages, contacts, and chat history remain intact. The connection simply grants Meta Ads permission to use that number as a call-to-action destination in your ad campaigns — users who click your ads will open a chat with that number.
In Meta Ads Manager, create a new campaign and select the Engagement or Leads objective. At the ad set level, choose Messaging apps as the conversion location, then select WhatsApp. At the ad level, your connected WhatsApp number will appear as a destination. You can also set a pre-filled opening message that automatically populates when a user starts a chat from your ad.
Yes. You can add multiple WhatsApp accounts to a single Business Manager — useful if you run ads for different brands, locations, or markets that each have their own WhatsApp number. Each number goes through the same verification process. When creating an ad, you simply select which WhatsApp number to use as the destination.
Yes. Meta Ads reports messaging conversations started as a metric for click-to-WhatsApp campaigns, so you can see how many users initiated a chat from each ad. For deeper conversion tracking — such as knowing which conversations turned into sales — you can set up the Meta pixel or Conversions API to track downstream events on your website, or use a CRM integration to connect ad leads to outcomes.
More step-by-step guides to help you get better results from your Meta Ads campaigns.
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