Find Change History in Meta Ads

Change history is a full audit log of every edit made to a campaign, ad set, or ad. It records the date and time of the change, the user account that made it, and the before and after values for each modified field — such as budget changes, bid strategy updates, audience edits, ad creative swaps, and status changes (paused/active).

Meta Ads change history typically retains data for up to 90 days. Changes older than that are no longer visible in the history panel. For this reason, it is good practice to document significant campaign changes (such as budget restructures or creative refreshes) in a separate log if you need a long-term record.

No. Meta Ads change history is read-only — it shows you what was changed but does not offer an undo or revert button. To reverse a change, you need to manually edit the campaign, ad set, or ad back to its previous values. The history log tells you exactly what those previous values were, making it straightforward to restore the original settings.

Yes. Each entry in the change history panel shows the name of the user or system that made the edit. This is especially useful in team or agency accounts where multiple people have access — you can quickly identify which team member paused a campaign, changed a budget, or modified an audience, and when they did it.

Within the change history panel you can filter by date range to narrow down the entries to a specific period. You can also scroll through the log chronologically. For a more comprehensive view of changes across your entire ad account (not just a single item), use the Account History option available in the Ads Manager navigation, which aggregates all changes account-wide.

Yes. Automated changes — such as those made by Meta's Advantage campaign budget optimisation, automated rules, or API integrations — are also logged in change history and attributed to the system or integration that triggered them. This makes it possible to distinguish between manual edits made by your team and automatic adjustments made by Meta's algorithms or third-party tools.