Connect Instagram Account to Meta Business Manager

Watch the step-by-step walkthrough below, then follow along with the guide to link your Instagram account to Meta Business Manager so you can run ads across Facebook and Instagram from one place.

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Step by Step

Connect Instagram Account to Meta Business Manager

Follow these steps alongside the video to link your Instagram account.

1

Login to your Meta Business Manager

2

Navigate to Business Settings (bottom-left)

  • Click the Settings (gear) icon in the bottom-left corner of the screen
3

Open the Accounts drop-down menu

  • In the left sidebar, find and click Accounts to expand the section
4

Select Instagram accounts

  • Under the Accounts section, click Instagram accounts
5

Click on the Add button

  • Click the blue Add button on the right-hand side
6

Login to your Instagram account

  • Enter your Instagram username and password in the pop-up window
  • Click Log in to authorise the connection
  • Once connected, navigate to the People tab and assign the Instagram account to the relevant team members so they can use it in Ads Manager

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FAQ

Frequently Asked Questions

Common questions about connecting Instagram to Meta Business Manager.

Why do I need to connect Instagram to Meta Business Manager?

Connecting your Instagram account to Meta Business Manager lets you run ads on Instagram through Ads Manager, respond to ad comments, and manage your Instagram presence alongside your Facebook Page in one place. Without this connection, you can only use your personal Facebook profile to manage Instagram ads, which limits team access and reporting.

Do I need an Instagram Business account or will a personal account work?

You can connect both personal and business Instagram accounts to Meta Business Manager. However, to run ads and access full analytics, it is recommended to convert your Instagram profile to a Business or Creator account first. You can do this inside the Instagram app under Settings > Account > Switch to Professional Account.

Can I connect more than one Instagram account to Meta Business Manager?

Yes. You can connect multiple Instagram accounts to a single Meta Business Manager. This is useful for agencies managing multiple clients or brands. Each Instagram account can then be assigned to a specific ad account and given access to specific team members via the People tab in Business Settings.

What happens if I get an error when trying to log in to Instagram?

Common issues include two-factor authentication blocking the pop-up login — check your Instagram app or email for a verification code. If the pop-up is blocked, allow pop-ups from business.facebook.com in your browser settings and try again. If the Instagram account is already connected to another Business Manager, you'll need to remove it from that account first before adding it here.

How do I give team members access to the connected Instagram account?

After connecting the Instagram account, go to Business Settings > Accounts > Instagram accounts, select the account, then click the People tab. From there you can assign existing team members (users already in your Business Manager) and set their permission level. Only users with the correct permissions will be able to use that Instagram account when creating ads.

Does connecting Instagram to Business Manager affect my organic Instagram posts?

No. Connecting your Instagram account to Meta Business Manager only grants access for advertising and management purposes. Your organic posts, followers, and content remain completely unaffected. You can still post, story, and reel from the Instagram app as normal — Business Manager simply adds an advertising layer on top.

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