Marketing Analytics Skills
Marketing Analytics Skills

Google Ads Report Skill: Instant Stakeholder-Ready Google Ads Reports

Paste your Google Ads performance data and generate a complete, stakeholder-facing report with campaign performance, spend analysis, and optimisation recommendations — in seconds.

Claude Skill
Google Ads
Analytics Reporting

What you'll get

  • Full campaign performance report
  • Spend and conversion analysis
  • Quality score and impression share
  • Keyword performance insights
  • Period-over-period comparison
What This Skill Delivers

Everything You Get in a Single Output

One skill. One run. A complete, actionable output ready to use immediately.

📊

Campaign Overview

A complete Google Ads performance summary covering spend, clicks, impressions, CTR, CPC, conversions, CPA, and ROAS.

💰

Spend Analysis

A breakdown of where your budget went and what it returned — by campaign, ad group, and keyword.

📈

Conversion Performance

Conversion trend analysis showing which campaigns and keywords are driving results and which are falling short.

🔑

Keyword Insights

Top-performing and underperforming keyword analysis — with recommendations on what to scale, pause, or adjust.

📈

Period Comparison

Clear period-over-period analysis identifying what improved, what declined, and the likely drivers behind each change.

💡

Recommendations

A prioritised list of optimisation actions — ready to include in your report or hand directly to the account manager.

Who This Is For

Built for Marketers Who Want Results Faster

Whether you're managing one account or fifty, this skill removes the manual work and gives you expert-level output in minutes.

📊
Analytics Teams

Integrate Google Ads reporting into your wider analytics workflow efficiently — without manual data crunching.

🏠
Agency Teams

Produce high-quality client Google Ads reports at scale without the hours of manual writing and formatting.

💼
Business Owners

Get a clear, jargon-free report on your Google Ads performance every month — without needing a specialist to interpret it.

🚀
Freelancers

Deliver professional reports for every Google Ads client and save hours each reporting cycle.

How It Works

Three Steps to Your Output

Paste your data, run the skill, get a complete output — ready to implement or share in minutes.

01Export your Google Ads data
  • Pull campaign and keyword performance data from Google Ads for the reporting period.
02AI generates your report
  • The skill analyses performance across campaigns, ad groups, and keywords — then generates a complete report with narrative and recommendations.
03Present to stakeholders
  • Copy the report directly into your template — everything is written, structured, and ready to present.
Tools You'll Use

Powered by AI

Claude
Claude Cowork
Google Ads
Data Studio

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FAQ

Your Questions Answered

Everything you need to know about this skill.

What data format does the skill accept?

Any standard Google Ads export — from the Ads interface, Editor, or a spreadsheet. The skill handles the formatting.

Can it report on Search, Shopping, and Display separately?

Yes. Include campaign type in your data and the skill will analyse each campaign type and objective separately.

Can I include keyword-level data?

Yes — include keyword performance data and the skill will add a keyword insights section to the report.

How is this different from the Google Ads Reporting Skill?

This version is designed for analytics and cross-channel reporting workflows. It emphasises multi-channel context and integrates well with GA4 and other channel data.

Ready to get more done with AI?

Get this skill and start producing better outputs in less time — starting today.

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