Campaign Setup Skill
Build a complete Google Ads account structure from scratch.
Learn more →Paste your campaign performance data and receive exact CPA targets to set for each campaign and ad group — so your Smart Bidding works harder and converts more efficiently.
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One skill. One run. A complete, actionable output ready to use immediately.
Exact CPA target values to set for each campaign, calibrated to your historical data and conversion patterns.
Granular CPA targets for individual ad groups where performance differs significantly from the campaign average.
An assessment of whether your current bid strategies are set up correctly to hit your performance goals.
A clear view of CPA trends over time — what's improving, what's worsening, and why.
Specific guidance on which campaigns to be more aggressive with and which need a more conservative target.
A ranked action list showing which CPA target changes to make first for the biggest impact on account performance.
Whether you're managing one account or fifty, this skill removes the manual work and gives you expert-level output in minutes.
Stop guessing at CPA targets and use data-backed recommendations to get Smart Bidding working properly.
Set accurate CPA targets across client accounts and demonstrate a clear, data-driven bidding strategy.
Ensure your ad spend is working efficiently by setting CPA targets that reflect your actual business economics.
Deliver professional CPA target recommendations backed by data analysis in every optimisation cycle.
Paste your data, run the skill, get a complete output — ready to implement or share in minutes.
Build a complete Google Ads account structure from scratch.
Learn more →Identify negatives and expansion opportunities from your search terms data.
Learn more →Redistribute budget to your best-performing campaigns.
Learn more →Optimise your RSA headlines and descriptions for better CTR.
Learn more →Generate stakeholder-ready Google Ads reports in minutes.
Learn more →Everything you need to know about this skill.
Ideally 30–90 days of conversion data. Campaigns with fewer than 30 conversions in the period will receive a more conservative estimate.
The skill will also recommend whether to switch to Target CPA, Target ROAS, or Maximise Conversions based on your data and goals.
Review and adjust targets monthly — or whenever conversion volume, seasonality, or business economics change significantly.
Yes. Paste data from your entire account and the skill will provide targets for every campaign in a single output.