Google Ads Skills
Google Ads Skills

Search Terms Analysis Skill: Stop Wasted Spend Before It Costs You

Paste your search terms report and let AI identify negative keyword opportunities and keyword expansion possibilities — so you improve targeting and cut wasted spend fast.

Claude Skill
Google Ads
Instant Output

What you'll get

  • Prioritised negative keyword list
  • Keyword expansion opportunities
  • Match type recommendations
  • Search term performance patterns
  • Cannibalisation flags
What This Skill Delivers

Everything You Get in a Single Output

One skill. One run. A complete, actionable output ready to use immediately.

🚫

Negative Keyword Lists

A prioritised list of irrelevant search terms to add as negatives — by match type and at campaign or ad group level.

🔍

Keyword Expansion

High-potential search terms to add to existing campaigns or build into new ad groups for more reach.

📊

Performance Patterns

Understand which search term patterns are performing and which are draining your budget without converting.

💡

Match Type Recommendations

Guidance on whether to use broad, phrase, or exact match for each keyword expansion opportunity.

⚠️

Cannibalisation Flags

Identify where search terms are crossing into the wrong ad groups or campaigns, causing inefficiency.

Actionable Action List

Everything formatted as a clear implementation list ready to action in Google Ads or Google Ads Editor.

Who This Is For

Built for Marketers Who Want Results Faster

Whether you're managing one account or fifty, this skill removes the manual work and gives you expert-level output in minutes.

📈
PPC Managers

Analyse search terms reports in minutes and stop wasted spend before it compounds across your campaigns.

🏠
Agency Teams

Review search terms across multiple client accounts faster — without spending hours in spreadsheets.

💼
Business Owners

Understand where your ad budget is going and cut spend on searches that will never convert.

🚀
Freelancers

Deliver deeper, faster search term analysis as part of your monthly optimisation workflow.

How It Works

Three Steps to Your Output

Paste your data, run the skill, get a complete output — ready to implement or share in minutes.

01Export your search terms report
  • Download your search terms report from Google Ads and copy the data — no formatting needed.
02AI analyses every search term
  • The skill reviews every search term, flags irrelevant ones, and surfaces expansion opportunities based on intent and performance.
03Implement your action list
  • Add negatives and new keywords directly in Google Ads using the prioritised action list the skill generates.
Tools You'll Use

Powered by AI

Claude
Claude Cowork
Google Ads

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FAQ

Your Questions Answered

Everything you need to know about this skill.

What format should I paste my search terms data in?

Copy directly from the Google Ads search terms report — the skill handles raw table data, CSV exports, or plain text.

How many search terms can it analyse at once?

The skill handles hundreds of search terms in a single run. For very large accounts, you can run it campaign by campaign.

How often should I use this skill?

We recommend running it weekly for active campaigns and monthly for stable ones. Regular analysis prevents wasted spend from building up.

Does it recommend new campaigns or just negatives?

Both. The skill identifies negatives to add and expansion keywords that could justify new ad groups or campaigns.

Ready to get more done with AI?

Get this skill and start producing better outputs in less time — starting today.

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