AI Google Ads Course
Learn how to use AI for keyword research, RSA ad copy, Smart Bidding, Performance Max and campaign optimisation in this online course.
Explore the course →Save hours every month. A ready-to-use template that turns raw campaign data into a professional report — with the metrics that matter, laid out the way clients actually understand.
Built for PPC managers and agencies who need to present results clearly — without spending half a day on formatting.
Top-line metrics for every active campaign — impressions, clicks, CTR, CPC, conversions and ROAS in a single view.
Drill down by ad group to surface which audiences and themes are driving performance — and which are wasting budget.
Sortable keyword data with Quality Scores, impression share, average position, and CPA by keyword.
A dedicated tab to review actual search queries, flag irrelevant terms, and identify negative keyword opportunities.
Automatically highlights increases and decreases so you can talk to trends without manually calculating changes.
See at a glance whether each campaign is on track to hit its monthly budget — over- or under-pacing flagged automatically.
A pre-formatted commentary block so you can add your written analysis and next steps in a way that looks polished.
A single-page client-facing view with only the headline numbers — ideal for sending to stakeholders who don't need the detail.
Whether you're reporting to one client or twenty, this template brings structure to your numbers instantly.
Stop rebuilding reports from scratch every month. Paste in your data and your report is done in minutes.
Impress clients with a consistent, professional report format that reflects the quality of your work.
Communicate Google Ads performance clearly to leadership — no more cobbled-together screenshots.
Free tools and templates to use alongside this template.
Learn how to use AI for keyword research, RSA ad copy, Smart Bidding, Performance Max and campaign optimisation in this online course.
Explore the course →50+ ready-to-use AI prompts for keyword research, RSA ad copy, campaign structure, bulk uploads and optimisation.
Browse prompts →A step-by-step checklist covering campaign setup, targeting, ad copy, bidding, conversion tracking and ongoing optimisation.
View checklist →The template is built in Google Sheets — no extra software, plugins, or paid tools needed. Just open it in your browser, paste in your campaign data, and your report is ready to go.
It's sent directly to your inbox via email as soon as your purchase is confirmed. No account setup, no waiting — instant access, ready to use on your next reporting cycle.
It's built for anyone who needs to report on paid search performance — PPC managers, Google Ads specialists, agency account managers, and in-house marketing teams who want to present campaign results clearly and professionally without spending hours on formatting.
15+ pre-built KPIs across 8 fully structured report sections:
None. If you can copy and paste data into Google Sheets, you can use this template. No formulas to build, no design work required — the structure, formatting, and calculations are already done for you.
The template is built to save around 3 hours per report. Instead of rebuilding your layout, writing comparison formulas, and formatting cells every month, you paste in your data and the report structures itself — leaving you to focus on the insights, not the spreadsheet.
Yes. Just duplicate the sheet for each client, paste in their campaign data, and you have a consistent, professional report for every account. Agencies managing multiple Google Ads accounts will find it especially useful for standardising reporting quality across the board.