Social Media Calendar Template
A free content calendar to plan, schedule and track LinkedIn and social media posts across all channels in one organised sheet.
Get the template →Demonstrate the ROI of your LinkedIn campaigns with a structured report covering Sponsored Content, Lead Gen Forms, and audience targeting performance — in a format decision-makers actually read.
Built for B2B marketers and agencies who need to present LinkedIn campaign results clearly — without spending half a day on formatting.
clicks, impressions, CTR, CPC, CPL, and conversion rate across all active LinkedIn campaign types.
performance by creative format (single image, carousel, video) with engagement and lead data.
submissions, completion rate, and CPL per form — the core metric for LinkedIn demand gen.
performance segmented by job title, seniority, industry, and company size targeting.
automated delta calculations so you can show growth (or flag issues) without manual maths.
see at a glance whether each campaign is on track for the month with colour-coded pacing status.
a pre-formatted commentary section for your written analysis, next steps, and A/B test findings.
a clean one-page client view with only the headline numbers, perfect for stakeholder presentations.
Whether you're reporting to one client or an entire leadership team, this template brings structure to your numbers instantly.
stop rebuilding LinkedIn reports from scratch. Paste your data and your report is ready in minutes.
deliver professional LinkedIn reports that reflect the quality of your strategy and justify the spend.
communicate LinkedIn performance to leadership and sales teams in a clear, data-led format.
Free tools and templates to use alongside this template.
A free content calendar to plan, schedule and track LinkedIn and social media posts across all channels in one organised sheet.
Get the template →40+ ready-to-use AI prompts for audience research, paid social ad copy, campaign structure and performance optimisation.
Browse prompts →A paid social checklist covering campaign setup, audience targeting, creative, tracking, bidding and ongoing optimisation.
View checklist →The template is built in Google Sheets — no extra software, plugins, or paid tools needed. Open it in your browser, paste in your LinkedIn Campaign Manager data, and your report is ready to present to clients or leadership.
It's sent directly to your inbox via email as soon as your purchase is confirmed. No account setup, no waiting — instant access, ready to use on your next B2B campaign reporting cycle.
It's built for anyone reporting on LinkedIn advertising performance — B2B marketers, demand generation managers, agency account managers, and in-house marketing teams who need to present Sponsored Content, Lead Gen Form, and audience targeting results clearly to decision-makers without spending hours on formatting.
12+ pre-built KPIs across 8 fully structured report sections:
None. If you can export data from LinkedIn Campaign Manager and paste it into Google Sheets, you can use this template. No formula-building, no design work — the structure, calculations, and formatting are already built in, including automated MoM comparisons and budget pacing indicators.
It's built specifically around LinkedIn's unique B2B advertising metrics — Lead Gen Form completion rates, audience targeting performance by seniority and job function, Sponsored Content format breakdowns, and CPL benchmarks that matter in a B2B demand generation context. A generic ads template won't capture the nuances of LinkedIn campaign reporting the way this one does.
Yes. Just duplicate the sheet for each client or account, paste in their Campaign Manager data, and you have a consistent, professional LinkedIn Ads report every time. Agencies managing multiple B2B advertising accounts will find it especially useful for standardising report quality, justifying ad spend to stakeholders, and presenting LinkedIn campaign ROI in a format that decision-makers will actually read — and act on.