AI Meta Ads Course
Learn how to use AI for audience research, Facebook and Instagram ad copy, creative testing and ROAS optimisation in this online course.
Explore the course →A professional Facebook and Instagram ads report template — built around the metrics that matter, with space for your commentary and recommendations.
Built for paid social specialists and agencies who need to show results clearly — without rebuilding the format every month.
Top-line metrics for every active campaign — spend, reach, impressions, clicks, CTR, and ROAS in a single view.
Drill down by ad set to surface which audiences are delivering results — and which are burning through budget.
Compare ad creatives side by side — CTR, hook rate, and cost per result to identify your winning formats.
Track how many unique people saw your ads and how often — with frequency alerts to flag audience fatigue.
Monitor your key cost metrics over time with automatic MoM comparison so you can spot efficiency trends fast.
See return on ad spend broken down by campaign type — prospecting, retargeting, and retention — in one view.
A dedicated section to log your split test findings — what you tested, what won, and what you're changing next.
A pre-formatted commentary block for your written analysis and action items — so reports end with a clear plan.
Whether you're managing one account or a full portfolio, this template makes your Meta results easy to present.
Stop rebuilding reports from scratch every month. Paste your data in and your report is polished in minutes.
Deliver a consistent, professional format across all clients that reflects the quality of your work and builds trust.
Understand your Meta performance at a glance — ROAS, CPR, and creative results in one revenue-focused report.
Free tools and templates to use alongside this template.
Learn how to use AI for audience research, Facebook and Instagram ad copy, creative testing and ROAS optimisation in this online course.
Explore the course →40+ ready-to-use AI prompts for audience research, Facebook and Instagram ad copy, campaign structure and ROAS optimisation.
Browse prompts →A step-by-step checklist covering campaign setup, audience targeting, creative, pixel tracking, bidding and ongoing optimisation.
View checklist →The template is delivered as a downloadable file compatible with Google Sheets — no extra software, plugins, or paid tools needed. Open it in your browser, paste in your Ads Manager data, and your report is ready to present across both Facebook and Instagram campaigns.
It's sent directly to your inbox via email as soon as your purchase is confirmed. No account setup, no waiting — instant access, ready to use before your next client reporting cycle.
It's built for anyone reporting on paid social performance — Meta Ads specialists, social media agency account managers, and ecommerce brands who want to present Facebook and Instagram campaign results clearly and professionally without rebuilding the format from scratch every month.
10+ pre-built KPIs across 8 fully structured report sections:
None. If you can export data from Meta Ads Manager and paste it into a spreadsheet, you can use this template. No formula-building, no design work — the structure, calculations, and formatting are already built in for both Facebook and Instagram campaign data.
The template is built to save around 2 hours per report. Instead of manually pulling metrics from Ads Manager, calculating MoM changes, and formatting everything from scratch, you paste in your data and the report structures itself — leaving you to focus on the creative insights and strategic recommendations, not the spreadsheet.
Yes. Just duplicate the sheet for each client, paste in their Ads Manager export, and you have a consistent, professional Meta Ads report every time. Agencies managing multiple paid social accounts will find it especially useful for standardising reporting quality, reducing turnaround time, and presenting results in a format clients will actually read — and trust.