Bulk Upload Campaigns in Google Ads Editor

Your spreadsheet should use column headers that match Google Ads Editor's field names, such as Campaign, Ad Group, Keyword, Match Type, Max CPC, and Status. You can work in Excel or Google Sheets — simply copy the data (including headers) and paste it directly into the Make Multiple Changes dialog. Editor will attempt to auto-map the columns.

No — changes imported through the Make Multiple Changes feature are staged locally in Google Ads Editor first. You can review, adjust, or discard them before clicking Post Changes to push them live to your Google Ads account. This gives you a safety net to catch errors before they go live.

Yes. Google Ads Editor supports bulk uploads for most entity types — including responsive search ads, sitelinks, callouts, and more. Navigate to the relevant section in the left panel (e.g., Ads, Sitelinks), then use Make Multiple Changes to paste in your data. Each entity type has its own required columns.

If Editor cannot automatically map a column, it will show a dropdown in the column mapping screen where you can manually select the correct field. Columns that don't match any known field can be set to Ignore so they don't cause errors. Always review the column mapping carefully before clicking Process.

Both. If a campaign or keyword in your spreadsheet already exists in your account (matched by name), Editor will update it with the new values. If it doesn't exist, Editor will create it. This makes bulk upload useful for both initial campaign builds and large-scale edits to existing structures.

Google Ads Editor can handle very large uploads — accounts with hundreds of thousands of keywords are supported. However, very large pastes may take a moment to process. For best performance, break extremely large uploads (e.g., 100,000+ rows) into smaller batches and post each batch before moving to the next.