Install Google Tag Manager in WIX Website (Directly)

Learn how to connect Google Tag Manager to your WIX website in minutes using WIX's built-in Marketing Integrations — no code editing required.

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Step by Step

Install Google Tag Manager in WIX Website (Directly)

Follow these steps alongside the video to connect GTM to your WIX site.

1

Create a new Google Tag Manager account and GTM Container

  • Go to tagmanager.google.com and sign in with your Google account
  • Click Create Account, enter your account name (usually your company name) and country
  • Under Container Setup, enter your website URL and select Web as the target platform
  • Click Create and accept the Terms of Service — your container will be created automatically
2

Copy your Google Tag Manager ID

  • Your GTM ID appears in the top-right of the GTM dashboard in the format GTM-XXXXXXX
  • You can also find it in Admin → Container Settings
  • Copy the full ID — you'll paste it directly into WIX
3

Navigate to your WIX dashboard

  • Log in to manage.wix.com and select the site you want to connect GTM to
4

Navigate to Marketing and SEO

  • In the WIX dashboard left sidebar, click Marketing & SEO
5

Select Marketing Integrations

  • Inside Marketing & SEO, click Marketing Integrations
  • This section lists all the third-party tools WIX natively supports — no manual code embedding needed
6

Select Google Tag Manager

  • Find the Google Tag Manager card and click Connect or Set Up
7

Paste your Google Tag Manager ID

  • Paste the GTM-XXXXXXX ID you copied from your GTM container into the field provided
8

Save — you're all set!

  • Click Save and WIX will automatically inject the GTM snippet into all pages of your website
  • To verify the installation, use GTM Preview mode and navigate to your WIX site — you should see GTM firing in Tag Assistant
  • You can now create tags, triggers, and variables in GTM to manage all your tracking from one place

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FAQ

Frequently Asked Questions

Common questions about installing Google Tag Manager on a WIX website.

Do all WIX plans support Google Tag Manager?

The native GTM integration via WIX Marketing Integrations is available on WIX Premium plans. Free WIX plans do not support custom tracking integrations. If you're on a free plan, you'll need to upgrade to a paid plan before you can connect GTM. The integration is available on all paid plans including the Combo, Unlimited, Pro, and Business plans.

How do I verify GTM is installed correctly on my WIX site?

In Google Tag Manager, click Preview to open Tag Assistant, then enter your WIX website URL. Tag Assistant will open your site in a new tab and show you which GTM container is detected. If your GTM container ID appears in the Tag Assistant panel, the installation is working correctly. You can also check in your browser's developer tools — search the page source for your GTM ID to confirm the snippet is present.

Does GTM on WIX work for all pages including dynamic pages?

Yes — when you connect GTM via WIX Marketing Integrations, WIX automatically injects the GTM snippet on all pages of your site, including dynamic collection pages, blog posts, and product pages. You don't need to add GTM to each page individually. However, note that WIX's single-page application (SPA) architecture means you may need to configure GTM's History Change trigger to track virtual page views correctly.

What can I track with GTM once it's installed on WIX?

With GTM installed on WIX you can track virtually anything: Google Analytics 4 events, Google Ads conversion tracking, Meta Pixel, TikTok Pixel, form submissions, button clicks, scroll depth, outbound link clicks, and more. GTM acts as a central hub — you add tracking scripts and pixels as GTM tags instead of editing WIX code directly, making it much easier to manage and update tracking over time.

Can I still use WIX's built-in analytics tools alongside GTM?

Yes — WIX's built-in analytics (WIX Analytics) operates independently and will continue to function normally alongside GTM. You can also connect Google Analytics directly through WIX's native integration and through a GTM tag — though if you do both, be careful not to double-count page views. For most users, the simplest approach is to use GTM to deploy Google Analytics and manage all other tracking through GTM tags.

Why should I use GTM instead of adding tracking scripts directly to WIX?

Adding scripts directly to WIX (via Custom Code) works but is harder to manage as your tracking grows. With GTM, you get a centralised dashboard to manage all your tags, version control so you can roll back changes, Preview mode to test before going live, and the ability to add or update tracking without touching your WIX site settings every time. GTM is the industry standard approach for managing marketing and analytics tags on any website.

Keep Learning

Related Tag Manager Tutorials

More step-by-step guides to set up accurate tracking across your website.

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