Create Microsoft Ads (Bing Ads) Account

Yes. Microsoft Ads was formerly known as Bing Ads — Microsoft rebranded the platform in 2019. The platform now serves ads across Bing, Yahoo, AOL, DuckDuckGo, and the Microsoft Audience Network, giving you reach well beyond Bing search alone.

Yes. You sign in to Microsoft Ads using a Microsoft account (such as an Outlook, Hotmail, or work/school Microsoft 365 account). If you don't have one, you can create a free Microsoft account during the sign-up process at ads.microsoft.com.

During setup, Microsoft Ads may prompt you to either create a campaign immediately or just create the account. Choosing "Create account only" lets you complete account setup — including billing — without being forced to build a campaign straight away. This is the recommended approach so you can set up tracking and import campaigns before going live.

Yes. Microsoft Ads has a built-in Google Import tool that copies your campaigns, ad groups, ads, keywords, and extensions directly from Google Ads. It's one of the fastest ways to get started — you can run the import once your account is created, then review and adjust bids and budgets for the Microsoft Ads audience.

There is no minimum spend to open a Microsoft Ads account. You set your own daily budgets per campaign, and you only pay when someone clicks your ad (cost-per-click). Microsoft Ads also frequently offers promotional credits for new accounts, which can offset your initial ad spend.

Once your account and payment method are set up and a campaign is created, Microsoft Ads typically reviews and approves ads within 1 business day. Most ads are approved within a few hours. Your campaigns will begin serving impressions as soon as they pass the review process.