Add Alt Text to WIX Product Images

Alt text (alternative text) is a short description of an image that search engines read to understand what the image shows. Since Google cannot "see" images, it relies on alt text to index them correctly. Well-written alt text helps your product images appear in Google Image Search, contributes to your page's keyword relevance, and improves accessibility for visually impaired visitors using screen readers.

Good alt text is descriptive and specific. Include the product name, key attributes (colour, material, size), and any relevant context. For example: "Blue leather crossbody bag with gold zip" is far better than "bag" or "IMG_1234". Keep it under 125 characters and avoid keyword stuffing — write for a human who can't see the image.

Yes, indirectly. Alt text helps Google understand the context of your product pages, which can improve their relevance for related search queries. Product images with keyword-rich alt text also have a better chance of appearing in Google Shopping image panels and image search results — both of which drive additional organic traffic to your store.

Ideally yes, but prioritise your primary product image first as it carries the most weight. Additional gallery images (angle shots, lifestyle photos) should also have alt text, but if you have a large catalogue, start with the main image for each product and work through the rest over time.

Yes. For images placed directly on Wix pages (not in the product catalogue), click the image in the Wix Editor, select Settings, and you'll find an Alt Text field. This process is separate from adding alt text to product catalogue images, which is done via the backend as shown in this tutorial.

Wix may use the product name as a fallback alt text if none is provided, but it is not guaranteed and the auto-generated text is often generic. For best SEO results, always write your own alt text manually — it takes just a few seconds per image and makes a meaningful difference to how Google indexes your products.