Ecommerce Resource

The Ecommerce Report That
Connects Every Channel to Revenue

One template to report on all your ecommerce marketing — Google, Meta, email, SEO — with revenue, ROAS, and customer data in one place.

Multi-channel All channels in one view
Revenue-first Built around what matters
Google Sheets Ready to use
Download Available now
What's Included

Everything You Need to Report Ecommerce Performance Like a Pro

Built for ecommerce managers and DTC brands who need a complete picture of revenue across every marketing channel.

Revenue Overview

Total revenue broken down by channel — paid, organic, email, and direct — with MoM and YoY comparisons.

Channel Attribution Summary

See which channels are driving the most orders and revenue, and how attribution has shifted over the period.

ROAS by Channel

Return on ad spend broken down by Google, Meta, TikTok, and email so you know where every dollar is working hardest.

Conversion Funnel Analysis

Sessions to product views, add to cart, checkout initiation, and purchase — with drop-off rates at each stage.

Top Products by Revenue

Your best-selling products ranked by revenue, units sold, and conversion rate — with trend indicators over time.

Abandoned Cart Metrics

Cart abandonment rate, recovery rate, and revenue recovered through automated email and retargeting flows.

Customer Acquisition Cost

CAC by channel and blended CAC overall — tracked over time so you can monitor efficiency as you scale.

Lifetime Value Snapshot

Average order value, purchase frequency, and estimated LTV to give context to your acquisition spending.

Who It's For

Built for the People Driving Ecommerce Growth

Whether you're managing one store or a full portfolio, this template connects your channels to revenue in one view.

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Ecommerce Managers

Stop pulling data from five different platforms. One template to report on all your channels in one clean view.

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DTC Brand Owners

Understand exactly where your revenue is coming from — and where to invest more to keep the growth going.

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Growth Marketers

Report across the full funnel — acquisition, conversion, and retention — in a format that connects every number to revenue.

Get the E-Commerce Report Template

Instant access. Download and start using it today.

Get the E-Commerce Report Template

Want to go beyond the template?

Learn how to use AI to turn your ecommerce data into decisions — and grow revenue faster across every channel.

Explore the AI for Marketing Analytics Course