A complete Google Analytics 4 setup and audit checklist — so you can trust your data, track the right events, and build reports that actually help you make decisions.
From initial property setup to regular audit items — this checklist ensures your GA4 data is accurate, complete, and actionable.
Property configuration, account structure, user access levels, and data retention settings — the foundation of a trustworthy GA4 implementation.
Web and app stream setup, Google tag verification, cross-domain tracking, and enhanced measurement settings confirmed and working.
Key conversion events marked, thank-you page triggers verified, and conversion values assigned so every goal is measurable.
Scroll depth, button clicks, form submissions, video plays, and file downloads tracked via GTM or direct implementation.
Key audiences created — new vs. returning, converters, high-value users — and synced to Google Ads for remarketing.
Internal traffic filtered, bot traffic excluded, hostname filters applied — so your data only reflects real users on your site.
GA4 connected to Looker Studio with the right date ranges, dimensions, and metrics configured for your reporting needs.
Monthly checks to catch data discrepancies, channel attribution changes, and new tracking gaps before they affect your decisions.
Whether you're setting up GA4 for the first time or auditing an existing property — this checklist tells you exactly what to check.
Verify your GA4 is tracking correctly so you can trust the data you're basing your budget decisions on.
Use this as your standard implementation checklist — so every GA4 setup you deliver is complete and audit-ready.
Audit client GA4 properties with a repeatable process — catch gaps fast and document what's fixed for client confidence.
Learn how to use AI to turn your GA4 data into decisions and automate your analytics reporting.
Explore the AI for Marketing Analytics Course