A complete Meta Ads checklist for setting up, launching, and optimising Facebook and Instagram campaigns — so every campaign goes live with the right structure and tracking in place.
From Business Manager setup to ongoing optimisation — this checklist covers everything you need to launch and manage Meta campaigns with confidence.
Business Manager structure, ad account settings, user roles, payment method, and account spending limits all verified before launch.
Pixel firing on all key pages, conversion events configured in Events Manager, and Conversions API set up for improved signal quality.
Campaign objective matches business goal, funnel stage logic applied, and budget allocation reviewed across prospecting and retargeting.
Audience size in the recommended range, custom audiences created from pixel data, and lookalikes based on your best converters.
Image and video specs correct for every placement — Feed, Stories, Reels, and Audience Network — with correct aspect ratios verified.
Primary text, headline, and CTA reviewed for clarity and relevance — and landing page checked for speed, mobile UX, and message match.
Budget type (daily vs. lifetime), bidding strategy, bid cap settings, and ad schedule reviewed before campaigns go live.
Weekly and monthly checks — frequency monitoring, creative fatigue detection, audience overlap review, and ROAS threshold alerts.
Whether you're launching your first campaign or managing a full portfolio — this checklist makes sure nothing gets missed.
Launch campaigns with confidence — this checklist covers every setup step so you don't have to rely on memory.
Use this as your pre-launch QA process and ongoing audit framework — so every Meta account you manage performs at its best.
Run your own Meta ads with a structured process — so your campaigns are set up correctly from day one without wasting budget.
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