TikTok Ads Resource

Report TikTok Ad Performance
Without the Chaos

A structured TikTok Ads report template that captures what your campaigns actually delivered — from video views to conversions — in a format clients understand.

TikTok Ads Manager Ready to use
10+ Metrics pre-built
Video + Conversion Focus areas covered
Download Available now
What's Included

Everything You Need to Report TikTok Ads Like a Pro

Built for TikTok advertisers and agencies who need to present video ad performance clearly — without the guesswork.

Campaign Overview

Total spend, reach, impressions, and results at the campaign level — with MoM change calculated automatically.

Ad Group Performance

Drill down by ad group to see which audience segments and placements are driving the best cost per result.

Creative Metrics

View rate, CTR, and 6-second view rate per creative — so you can identify your hooks that stop the scroll.

CPM / CPC / CPR Tracker

Monitor your key cost metrics over time with automatic month-on-month comparisons built in.

Video Completion Rate Analysis

Track how far viewers are watching your ads — 25%, 50%, 75%, and 100% completion rates by creative.

Audience Insights Snapshot

Age, gender, and device breakdowns to understand who your TikTok ads are reaching and converting.

Spend vs. Results Summary

See total spend mapped against conversions, CPR trend, and budget pacing in a single overview section.

Optimisation Recommendations

A pre-formatted section for your written commentary, creative testing conclusions, and next-month action plan.

Who It's For

Built for the People Running TikTok Ads

Whether you're testing your first campaign or scaling an established account, this template brings clarity to your results.

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TikTok Advertisers

Stop cobbling together screenshots from Ads Manager. Get a structured report that shows exactly what's working.

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Social Media Agencies

Deliver consistent, professional TikTok reports across all clients without rebuilding the format every single time.

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DTC Brands

Understand your TikTok performance at a glance — video engagement, CPR, and conversion data in one clean view.

Get the TikTok Ads Report Template

Instant access. Download and start using it today.

Get the TikTok Ads Report Template

Want to go beyond the template?

Learn how to use AI to automate your paid social reporting and scale campaigns across Meta and TikTok.

Explore the AI for Meta Ads Course