AI Google Ads Course
Learn how to use AI for keyword research, RSA ad copy, Smart Bidding, Performance Max and campaign optimisation in this online course.
Explore the course →A comprehensive Google Ads audit checklist used by PPC managers and agencies to find wasted spend, fix underperforming campaigns, and identify growth opportunities — fast.
A comprehensive checklist that covers account structure, ad copy, bidding, keywords, and tracking — so you find issues and growth opportunities fast.
Campaign naming, account organisation, time zone, currency, auto-applied recommendations settings, and linked accounts verified.
Budget allocation, bidding strategy alignment, network settings, geo targeting, ad scheduling, and device modifiers reviewed.
RSA ad strength scores, headline variety, keyword pinning usage, and CTA clarity checked across all active ad groups.
Smart bidding eligibility, target CPA or ROAS settings, impression share benchmarks, and portfolio bid strategy performance.
Negative keyword lists, search term report review, keyword duplication, low Quality Score keywords, and match type distribution.
Audience lists active and populated, observation vs. targeting settings correct, customer match lists uploaded and refreshed.
All eligible asset types active — sitelinks, callouts, structured snippets, call, lead form, and image assets reviewed for relevance.
All conversions firing correctly, no duplicates, correct attribution windows set, and Google Ads linked to GA4 for audience syncing.
Whether you're auditing a new client account or reviewing your own campaigns — this checklist makes sure nothing gets missed.
Run a thorough account audit in under an hour — with a structured checklist that catches every issue before it costs money.
Use this as your standard onboarding audit for every new client — so you find quick wins fast and build trust from day one.
Audit your own Google Ads account with confidence — even without deep PPC expertise, this checklist guides you step by step.
Free tools and templates to use alongside this checklist.
Learn how to use AI for keyword research, RSA ad copy, Smart Bidding, Performance Max and campaign optimisation in this online course.
Explore the course →50+ ready-to-use AI prompts for keyword research, RSA ad copy, campaign structure, bulk uploads and optimisation.
Browse prompts →A free Looker Studio template to track spend, clicks, conversions and campaign performance in one live dashboard.
Get the template →The checklist is delivered as a downloadable file — clearly structured, agency-grade, and ready to use straight away. No technical setup required. Open it, work through each section, and every Google Ads account area is covered systematically in under an hour.
It's sent directly to your inbox via email as soon as your purchase is confirmed. No account setup, no waiting — instant access, ready to use on your next Google Ads audit or client onboarding.
It's built for anyone managing or auditing Google Ads accounts — PPC managers, Google Ads agencies, and business owners who want a comprehensive, structured process for finding wasted spend, fixing underperforming campaigns, and identifying growth opportunities without missing a single account area.
60+ checks across 8 core Google Ads audit areas:
No. Each check is clearly explained so you know exactly what to look for and why it matters — whether you're a seasoned PPC specialist running a structured account audit or a business owner reviewing your own campaigns for the first time. The checklist guides you step by step through every area without requiring deep technical expertise.
It's built specifically for Google Ads account auditing — covering PPC-specific areas like Smart Bidding eligibility, impression share benchmarks, RSA ad strength scoring, search term report analysis, Quality Score improvement, and conversion attribution window settings. These are the exact checks PPC professionals use to find quick wins and fix performance issues fast — not generic marketing advice repackaged as a checklist.
Absolutely. Work through the checklist for each client's Google Ads account, document what's passing and what needs fixing, and you have a clear audit trail for every account you manage. Agencies will find it especially useful as a standard onboarding audit for new clients — identifying quick wins fast, building trust from day one, and demonstrating the value of a structured account review before optimisation work even begins.