Google Ads Benchmarks by Country
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- CTR, CPC, conversion rate, CPA & ROAS
Average Google Ads performance in Argentina across all industries. Figures in ARS (AR$).
Select an industry to highlight it in the table. All figures in ARS (AR$).
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Common questions about Google Ads performance in Argentina.
The average CPC for Google Search Ads in Argentina is around AR$1,107 across all industries. Argentina has lower CPCs than mature English-speaking markets, reflecting lower advertiser competition and average order values. High-competition verticals like legal, finance, insurance and property still see significantly higher CPCs than the market average.
A good CTR for Google Search Ads in Argentina is typically 2.5–4.5%, with a cross-industry average around 3.1–3.3%. Argentina tends to see competitive CTRs in mobile-first verticals like food delivery, gaming and entertainment. Display campaigns will have much lower CTRs (often under 0.5%), so always compare like for like.
Google Ads CPCs in Argentina are lower primarily because advertiser competition is lower and consumer average order values are smaller than in mature English-speaking markets. The auction has fewer high-budget international advertisers competing for local-language keywords. As digital advertising adoption grows in Latin America, CPCs are gradually increasing year-over-year.
The average Google Ads conversion rate in Argentina is approximately 3.2–3.8% across all industries. Conversion rates can be lower than mature markets due to less developed digital payment infrastructure and longer trust-building cycles. Mobile landing page optimisation is especially important in Argentina, where a significant share of traffic is mobile-first.
Plan and report in local currency (ARS) when advertising in Argentina. Google Ads bills in the currency you set for your account — if it's ARS, all costs will be in ARS. Using USD benchmarks will give you misleading comparisons because the local auction, consumer purchasing power and cost structures differ significantly from the US market.
Benchmarks are reviewed and updated quarterly. The current data reflects Q2 2026 industry aggregates compiled from anonymised campaign data and published industry reports. Individual results will vary based on keyword competition, Quality Score, bid strategy, landing page experience and account structure.
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