Meta Ads Benchmarks in Australia

The average CPC for Meta Ads in Australia is around AU$1.20 across all industries. Australia is a mature, competitive market — advertiser density is high and consumer purchasing power drives up the value of each click. Entertainment, food and apparel tend to see lower CPCs; legal, finance, insurance and property see the highest.

Australia CPMs are among the higher-cost markets globally, reflecting strong advertiser competition and high consumer value per impression. Q4 CPMs typically spike 30–50% above annual averages. Facebook Feed placements carry a CPM premium over Reels and Audience Network, so placement mix significantly affects your blended CPM.

A good CTR for Meta Ads in Australia is typically 1–2%, with a cross-industry average of around 1.05–1.11%. Meta CTRs are lower than Google Search because audiences are browsing rather than actively searching. Strong creative hooks and relevant audience targeting are the main levers for improving CTR above the benchmark.

The average Meta Ads conversion rate in Australia is approximately 8.7–9.7% across all industries. Australia tends to perform at or above global averages due to strong digital commerce infrastructure and consumer familiarity with online purchasing. Dating, non-profit and food delivery see the highest conversion rates; flights, property and insurance see the lowest.

Australia sits at the higher end of the CPC and CPM spectrum in the Asia Pacific. Higher costs reflect stronger consumer intent, more developed digital commerce, and denser advertiser competition. Conversion rates tend to be above the global average, which partially offsets the higher CPCs when viewed on a CPA basis.

Benchmarks are reviewed and updated quarterly. The current data reflects Q2 2026 industry aggregates compiled from anonymised campaign data and published industry reports. Individual results will vary based on audience quality, creative, offer, account structure and Meta algorithm changes.